Blogs are a sure-shot way of nailing content marketing and generating leads for your business. But only if they are optimized correctly.
Starting a blog from scratch and performing Search Engine Optimization (SEO) can be time-consuming if you are a one-man army. It is not as simple as writing a blog and posting it online.
Running a blog requires hosting, planning, keyword research, contenido planificación (content planning), writing, SEO, and promotion. Some of these feats can take up much of your time if done manually. I was in the same boat as you once, and it seemed like finding a needle in the haystack. That was until I realized I could automate half of these tasks and save time.
For that, I tried a couple of online tools and filtered the ones that got me the best results with minimal effort. This blog is all about using those tools to optimize your blog.
Tips for Using Online Tools
Before we get into it, let us discuss a few pointers you should know before using herramientas en línea (online tools).
I might be recommending these tools to you because they proved quite magical for me. But that does not mean they will 100% work for you too. Therefore, you can keep these tips in mind to get the most value out of any online tools.
Evaluate Your Needs First
Yes, you need tools to make blogging easier, but you also need to ask yourself these questions. What is your budget? Do you want to start with free tools first? Are you new to using online tools, or can you easily figure you the learning curve?
Having these pointers in mind will further define your needs, allowing you to choose the right tools and practices.
Research More
Now that you have your needs pinned down, you need to research extensively on each tool. Even though I will be reviewing some tools, I would still suggest getting multiple perspectives on them to get a holistic picture.
For this, you can go to public forums like Quora or Reddit to get unfiltered opinions on them.
Have Reliable Internet Connectivity
This might be an obvious one, but I cannot stress the importance of having a stable internet connection while using online tools. A patchy connection will impact your productivity and the performance of these tools.
For that, I recommend checking out Cox Internet deals. They are reasonably priced for the amazing speeds and service they offer. You can learn more about them by contacting their customer support. The dedicated support channel of Cox en español for their Latino audience in the U.S. is a cherry on the top.
Go for Free Trials
Research is important but don’t give a final verdict before you have used a tool yourself. For that, I would recommend signing up for free trials to see how well they work for you or not. You can find free trials anywhere from 3 to 31 days for various tools.
4 Online Tools You Should Use for Blogging
Here are four must-have tools you need to use for your blog website.
Semrush (for Planning and Keyword Research)
I don’t know how anyone can run a blog without using Semrush. While it is a bit on the pricier side, its capabilities are endless. With this tool, you can:
- Do competitor estudio (research) and find relevant keywords
- Conduct site audits to see where your site is lacking
- Analyze your website’s traffic
- Find keywords most likely to rank
- Improve your blog quality with Semrush’s Writing Assist
On the downside, Semrush:
- Can be expensive
- Has a learning curve for beginners
All-In-One SEO (for SEO)
You can only use this if your site runs on WordPress. AIOSEO is an extensive plugin and toolkit for complete SEO. You can integrate it into your website for:
- Analyzing on-page optimization strategies
- Checking the readability of the content
- Getting data-driven tips to increase web tráfico (traffic)
- Optimizing images for SEO
- Getting tips to increase your CTR (click-through rate)
But you also need to be mindful of AISEO because:
- Its free version has very limited functionalities
Blog Ideas Generator (for Finding Topics to Write)
This is a tool by Hubspot and can help you find what to write on, based on your keyword research. Moreover, Blog Ideas Generator can also help you with:
- Generating blog ideas automatically
- Getting out of a creative rut
- Receiving SEO-friendly ideas
However, I would not recommend depending on it completely because it can be
- Repetitive with ideas and topics
- Make your blog content feel less diverse
Moosend (for Blog Promotion)
Promoting your blog is an important part of generating leads. Moosend can help you with that. It is an email marketing tool that can:
- Send your blogs to your target audience’s email inboxes
- Automate email marketing campaigns to save time
- Build landing pages
- Create emails in seconds with its drag-and-drop email builder
- Do it all at a very affordable price
However, on the downside, Moosend has:
- Average customer support
- Limited reporting capabilities
Blogging has evolved into an extensive domain. With so many helpful tools available, you can save time and energy and set your blog up for generating leads right away.
