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What is the significance of Customer Relationship Management?

One of the most important components of business is the client relationship. With the spread of digital technology, the system of connections in which brands operate, whether B2B or B2C, has become more relevant than ever before. So,…

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Key Performance Indicators (KPIs) for Customer Relationship Management (CRM)

What function does Customer Relationship Management KPIs play in corporate performance monitoring? The sales department may lack the necessary knowledge or tools to convert leads, causing them to become stuck in particular stages of the funnel. Alternatively, pipelines…

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