A Facebook poll is exactly what it sounds like: a poll that has been created on Facebook. They can be made on individual walls, pages, groups, and messages. They can also be made by anyone with an account, and they are completely free to make.
Polls, as you might expect, are a feature that allows you to pose a question and provide various responses for users to choose from in a multiple-choice format. They of your group are free to answer the questions by selecting one of the poll options, and if you enable it when creating the poll, members are also free to add their responses.
The poll results are then tallied when members vote, and if you allow it, members can vote many times. You can also set a poll deadline after which no further responses will be considered.
Some Ways to Grow Your Business with Facebook Polls
Here are some examples of how polling your audience may help you expand your community and increase sales.
- Create a variety of Facebook polls:
You don’t have to limit yourself to the same old text polls. By adding photos and GIFs to your polls on Facebook, you can spice things up and stop mindless scrolling in its tracks.
Make use of the various possibilities to be creative, demonstrate your brand’s individuality, and drive participation.
2. Ask the Appropriate Questions:
Polls are a great method to spark a conversation in your community while also gathering crucial market data.
If you make a poll about content marketing, for example, you can ask questions like:
- “Are you seeing any positive outcomes from your content marketing?”
- “What is your largest content marketing challenge?”
- “Do you find it difficult to see a return on your content marketing?”
You can utilize the information to construct a content schedule, come up with a fresh offer, or develop a piece of gated content that your audience will appreciate.
3. Obtain feedback from your target audience:
Hosting free training for your Facebook Group’s private members? With a poll, you may get feedback on how your audience liked the information. Instead of guessing whether your training was well-received by your audience, ask them directly and utilize their input to improve your material.
A simple poll question such as “Did you find the training actionable and understandable?” will suffice.
4. Get to Know Your Audience:
Your Facebook polls don’t have to be all business all of the time. You can utilize the tool to learn more about your audience than just their demographics.
Consider the following scenario:
- What are their favorite colors?
- Who are the people they look up to as influencers?
- What are their favorite online and offline hangout spots?
- What are their most important values?
- What is the big goal that they’re aiming for?
Polls can help you acquire useful data that you can utilize to make your brand more relatable and marketable to your target demographic.
5. Use a Slightly Controversial Tone:
Do you want to get people talking? Create a poll centered on two opposing schools of thought in your field.
“Do you find networks like Upwork and Fiverr beneficial for landing clients?” you could ask if you work with freelancers.
The benefits and drawbacks of using content mills are divisive, and it’s a hot topic in the freelancing industry. Making a poll about it will increase the number of likes and comments, prompting the system to distribute it to more people.
How Can Facebook Polls Benefit Your Company?
Still, have doubts about the impact Facebook Polls can have on your company? Here’s how they can help you increase audience engagement, brand exposure, and product sales before your debut.
- Boost Your Brand Awareness and Engagement:
Consumer engagement with brands on Facebook is fickle, according to Adweek. Polls are a simple approach to getting your audience to interact with your content and create a relationship with them.
You can feed the algorithm all the signals it needs to offer your content out to more and more users by using different ways to interact (liking, commenting, and sharing). Users can utilize polls to break up the monotony of reading and offer their thoughts fast and effortlessly.
2. Find out what you should make next:
The secret to running a successful internet business is to create products that your target market desires.
While keyword and market research can help you get there, it’s better to go straight to the source once you’ve developed a community. Ask your followers what they want to see next via a poll.
For your next blog article, YouTube video, or online course, you may, for example, provide numerous topic suggestions. Are you having trouble deciding which color to utilize for your new t-shirt designs? Make a poll for your audience and offer them what they want!
3. Before a launch, pique people’s interest:
Use polls to start teasing your new products or services before your next launch. If you’re a clothing firm, for example, you might upload photographs of your soon-to-be-released sweatshirts and ask customers to vote on which type they prefer. It not only allows you to observe what’s resonating with your audience but also builds excitement for your debut.
4. Find out what your followers think:
Remember when focus groups were used as a marketing tool? With polls, you may get the same findings for free and in a shorter period.
To discover out, use Facebook polls:
- What your brand’s fans like about it.
- What they’d do differently.
- Their overall impressions of your goods and services.
It’s much easier to speak their “language,” change things up, and connect your marketing strategy with your audience’s goals and requirements once you know what they think.
