Do you want to discover which videos on your WordPress site your visitors view the most?

Videos are an excellent way to liven up your website and increase engagement. You can check how your films are performing by tracking video analytics, which includes measures like total views, watch time, and more.

We’ll show you how to use Google Analytics to track video analytics in WordPress in this article. This method works with HTML5 video embeds from YouTube, Vimeo, and other sites.

Why is it important to track video engagement in WordPress?

Including videos in your content makes your articles more engaging and encourages visitors to stay longer on your site.

However, how can you know which type of material is doing best and whether or not people are watching your films if you have various videos on your WordPress site?

These insights can be discovered by using Google Analytics to track video interaction.

You can monitor how many people are watching videos on your WordPress site, if they’re clicking the play button, how long they’re watching (watch duration), and other information.

This aids in determining the types of media content that your target audience enjoys. Then, to increase user engagement, create more videos on comparable themes using the same format and style.

Let’s have a look at how to track video statistics on your WordPress site.

How to Set Up Video Analytics in WordPress?

MonsterInsights is the simplest method to track videos on your WordPress website. It’s the best WordPress analytics plugin for setting up Google Analytics without having to alter code or hire a developer.

Google Metrics does not track extensive video analytics by default.

The MonsterInsights Media addon, on the other hand, makes tracking movies you’ve inserted from YouTube and Vimeo a breeze. It also keeps track of HTML 5 videos you’ve added to your WordPress media library.

There isn’t a single line of code that has to be changed. In just a few clicks, MonsterInsights can track videos in Google Analytics.

We’ll use the MonsterInsights Pro edition for this lesson because it comes with the Media addon and other advanced tracking features. You may also use the MonsterInsights Lite version to try it out and get started with analytics on your site.

The MonsterInsights plugin must first be installed and activated. Please visit our article on how to install a WordPress plugin for more information.

You’ll be directed to the MonsterInsights welcome screen inside your WordPress dashboard after activation. To configure the plugin and link Google Analytics to WordPress, click the ‘Launch the Wizard’ button.

You may add Google Analytics to WordPress by following our step-by-step instructions.

After that, navigate to Insights » Addons in your WordPress admin area and scroll down to the ‘Media’ extension.

Simply click the ‘Install’ button to have the addon installed and activated. The ‘Status’ field will change from Not Installed to Active.

After activating the addon, go to Insights » Settings in the WordPress admin panel, then to the ‘Publisher’ tab.

After that, you can get to the Media Tracking section by scrolling down. The toggles for tracking HTML 5, YouTube, and Vimeo videos will all be turned on.

MonsterInsights will begin tracking videos on your WordPress site right now. You may now access the report in your Google Analytics account.

Viewing Google Analytics Video Tracking Data

Go to the Google Analytics website and log in to your account to see how your videos are performing.

Then, from the dropdown menu at the top, select your website (property).

After that, go to Behavior » Events » Behavior » Behavior » Behavior » Behavior » Behavior > Behavior » Behavior » Behavior » Behavior » Behavior » Behavior » Behavior » Behavior » Behavior » Top Events can be found in the left column’s menu.

Video tracking has its own Event Categories, such as video-youtube, video-vimeo, and video-html.

Go ahead and select a video Event Category, such as ‘video-youtube.’

The number of impressions and the percentage of the video that was seen are displayed here.

The number of views on your videos is measured in impressions.

The percentages represent how much of the video was watched. A 0 event action, for example, indicates that viewers pressed the play button but only watched about 25% of the video.

Similarly, a score of 50 indicates that viewers watched at least half of the video but not all of it, and a score of 100 indicates that users watched the full film.

After that, you may examine the video URLs by clicking on an Event Action. For instance, if you want to know which videos individuals watched all the way through, click the ‘100’ button.

Under the Event Label column on the next screen, you’ll find links to the videos.

You can plan more similar content for your audience now that you know which videos are garnering the most engagement on your website. You can also try embedding a YouTube channel on your website or building a video gallery to acquire more video views.

Conclusion

We hope that this tutorial has shown you how to use WordPress to track video statistics. You can also check out our comparison of the best free website hosting and our tutorial on how to register a domain name.