With this one, the former General Electric vice chair hits the nail on the head. The content on your websites is what drives traffic to them. In this day and age of fierce competition and cutting-edge digital marketing techniques, having good content isn’t enough. Instead, you need great content, content that is easy to read, relatable, and packs a powerful punch.

If we need a new pair of gym shoes, we go online and look for them. If we need a cab to get to a party, the internet comes to our rescue once more. We also use the Internet to have flowers delivered to loved ones. To be honest, we’d be pretty screwed if it weren’t for the internet these days.

As a content marketer, new-age technology and mobile-first strategies should be at the top of your priority list right now. If you don’t want to get lost in a sea of content on the Internet, the best thing you can do is learn how to get more people to visit your site by using excellent content. Here are some interesting content marketing statistics to help you along the way.

As part of a consistent content marketing strategy, 78 percent of digital marketers are producing more content than ever before.

Every week, roughly half of all businesses in the UK (42 percent) create new content.

In terms of ROI, 41 percent of marketers report that their content marketing tactics have yielded positive results.

Implementing a strong content marketing strategy costs 62 percent less than traditional marketing techniques and generates three times more leads.

This is the picture all over the world.

With the increased demand for relevant and tailored content, you must match steps with the rest to make it a foolproof strategy if you want more traffic.

Techniques that are guaranteed to help you create compelling content

Both B2B and B2C businesses have launched full-fledged wars over who creates the best content. With web search enabled smartphones becoming the most popular gadget of all time, consumers have the world at their fingertips. Marketers all over the world are attempting to capitalize on the current moment in order to create content that reaches consumers at precisely the right time. Over the years, content marketing has taken many forms. We’ve seen it evolve several times as it adapted to market changes and digital trends.

Prioritize quality over quantity.

If you want your readers to eat out of your hands, you should provide them with content that encourages them to do so. Always prioritize quality over quantity. Make certain that it is the exceptional quality of your content that distinguishes you from the competition. It is highly recommended that you use online tools such as character counter with spaces to help you keep track of the words, characters, and sentences you use in a text. Make your content more interactive. Try to hook the readers in with anecdotes, statistics, and real-life struggles that inspire, awe, and move them.

Emotions sell like hotcakes on the internet, so capitalize on a personal success story. Add some dramatic flair to your writing, and your readers will devour it in no time. However, you should always strive to begin with a fantastic introduction and take the content to a whole new level altogether in order to attract more readership. This, in turn, will increase your website traffic and revenue.

Create a list of killer content ideas.

There was a time when content creators primarily catered to search engines at the dawn of all things digital. We’ve come a long way since then. Search engine rankings are influenced by both the quality and popularity of the content. Instead of focusing on search engines, you might want to come up with some epic content ideas that resonate with your readers.

While coming up with viral content ideas is not something that happens on a daily basis. However, holding regular brainstorming sessions with your team can help you to a greater extent. If you want to follow in the footsteps of marketing giants, brainstorming sessions for innovative content ideas are the way to go.

Learn how to write epic headlines.

Who wouldn’t want to read an article that proclaims, “This One Trick Will Change Your Life…Forever!” To be honest, one that says “10 Reasons Why You Need These Amazon Products for Your Kitchen Right Now!” is too difficult to pass off. According to studies, headlines have more power than we would like to admit. In fact, website traffic is said to vary by nearly 500 percent based solely on the headline.

According to Wired, headlines are more responsible for content going viral on the web than the content itself. Figures, you know, because the headline is what draws your readers in. For that matter, the best ones have between 62 and 70 characters. In fact, 36% of readers prefer headlines with numbers, while others prefer “how to” posts and headlines with the word “you.” As a result, now is the time to create some epic headlines that will catch the eye and bring a slew of people to your website.

Fine-tune your tone to perfection.

Your readers are the ones you should cherish. They are your target audience, and you should ideally curate and create content that addresses their needs and issues. The best way to do so is to get the tone of your content just right. Align it with your target audience’s and you’ve completed half of the work.

Make an interactive and personal connection with your readers. Encourage them to interact with your content on a virtual level by giving them exactly what they want. Make sure your audience can relate to what you’re saying, whether it’s ironic, solemn, formal, informative, preachy, or funny. Getting to the heart of what your audience wants will thus assist you in setting the tone for your content.

Make plans for some visual pleasure.

The age of visual content has arrived. People all over the world are more likely to read a post with infographics and images because they have a certain visual appeal. Posts with visual content, in fact, have a 650 percent higher engagement rate on the Internet. We all know what happens when 50% of people log on to Facebook every day with the intention of watching at least one video.

As a modern marketer, you should focus on creating more visual content to engage your readers. Infographics are a great place to start, and you can create them online with free tools. When you combine great copy with some visual splendor (read: images, infographics, illustrations, charts, diagrams, etc.), you can expect a significant increase in website traffic.

Precision over everything

As a seasoned marketer, you must be used to conducting extensive research for all articles that you publish. It is indeed necessary for accuracy to rank very high in the minds of the readers. Because the Internet is so flooded with content these days, readers are constantly on the lookout for the veracity of the news or reports they read online.

Always cite the outside sources you used for information or insights. If you want more traffic, however, choose some of the biggest names in your niche when linking to your posts. This way, you can ensure the credibility of the posts while also building a strong backlinking game. As a result, your website will receive significantly more traffic than before.

Conclusion

There are numerous ways to improve the quality of your content, such as creating spectacular headlines or incorporating a plethora of visual content. In addition to assisting you in mastering the art of writing copy that sells like hotcakes, you will receive a fair share of traffic to your website. And we all know what that means: more money.

So, what are you holding out for? Design and create content using our suggestions to ensure a significant increase in the amount of traffic on your website. With a few tweaks here and there, you can create content that will astound your readers and help your business thrive. Best wishes!