What is Digital Publishing in a Digital Age?
When it comes to digital publication, there is often a lot of misunderstanding. The risk for publishers is that they may miss out on the immense opportunities it presents. We’ve attempted to analyze all of the most intriguing…
Read More »What is marketing automation and how does it work?
Let’s start with an explanation of what marketing automation is. “Marketing automation” is a long-standing buzzword in the marketing world, referring to a collection of technology solutions and processes that have become vital as mass digitalization has spread…
Read More »Top 10 Sports Marketing Trends 2022
The sports industry is a massive industry that encompasses fitness, health, pure entertainment, and sectors on the cutting edge of digital in all of its manifestations. In terms of age, region, and society, it appeals to a large…
Read More »What Exactly Is Personalized Communication, and Why Is It Important?
People entering the job market or developing their careers benefit from a comprehensive education in communication. Personalization is one of the most important aspects of communications research. Consumer-friendly content is the new standard in modern business, enhancing the…
Read More »Personalized Communications: How to Manage Data to Obtain it?
Companies’ visions are growing increasingly customer-centric today. When we looked ahead to the trends for 2022 at the start of the year, we focused on the role of humans as consumers and the need of putting their demands…
Read More »What is Fitness Marketing?
Fitness marketers can employ a variety of marketing methods to expand their businesses. In any case, it all starts here: to be competitive, you must play by the new rules of the game, which are those of digital…
Read More »Key Performance Indicators (KPIs) for Customer Relationship Management (CRM)
What function does Customer Relationship Management KPIs play in corporate performance monitoring? The sales department may lack the necessary knowledge or tools to convert leads, causing them to become stuck in particular stages of the funnel. Alternatively, pipelines…
Read More »Why is digital marketing is vital in the sports industry?
Sport’s marketing and communication methods have also been computerized. What, then, are the components of digital marketing in the sports industry? They are based on personal experience and lead to the usage of “wearable” data collection equipment. Without…
Read More »For a charity or nonprofit organization, a marketing strategy is critical.
The use of marketing tools by a nonprofit organization in pursuit of a variety of goals, which can range from promoting the organization and its message to fundraising, encouraging membership, engaging volunteers, and driving political or social change,…
Read More »What is Business-to-Employee(B2E) and why is it becoming more crucial as a result of digital transformation?
In today’s hyper-accelerated corporate environment, the job market is becoming increasingly open, fluid, and competitive. This is the result of substantial change at the political, social, and economic levels, and it’s a trend exacerbated by digital transformation’s technology…
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