Companies that generate consistent traffic to their websites are also able to generate insane sales and growth. As a result, a sudden drop in your website traffic should cause you to pause.
While you may be concerned, it is sometimes as simple and straightforward as a coding error that is causing this. As a result, it’s something you can work on.
So there’s no need to be concerned. All you have to do is figure out what’s causing the drop in your website traffic and fix it.
To make things easier for you, we’ve compiled a list of the top seven reasons why your website traffic is declining and how to fix it:
Table of Contents
Recent Website Modifications
Yes, you are correct. It’s possible that any recent changes to your website are to blame.
In other words, something went wrong during the process of making these changes. It could be the result of a variety of factors.
There could be a hosting issue that you are unaware of.
Changes in design may also affect the amount of time it takes to load. As a result, it may have an impact on how users interact with your website.
How to repair it:
All you have to do is trace the changes and identify the culprit.
Once you’ve identified the design changes or algorithm that caused it, fix it and ensure that a proper process is in place every time new changes are implemented to prevent it from happening again.
Traffic Source
When your website traffic suddenly drops, it is more of an SEO issue.
Your website is no longer being indexed in the same way it used to. Assume you had some paid traffic that has since vanished.
It means that your advertisements are no longer as effective.
How to repair it:
To begin, you must conduct a thorough SEO audit.
You must determine the source of the traffic and what has changed.
Once you’ve identified the source of the problem, you can easily resolve it, whether it’s a search engine issue or an ad.
Metadata
Assume you not only had your website redesigned, but also moved it to a more modern content management system.
You might be wondering what could possibly go wrong in that situation!
It’s possible that your page title tags and meta descriptions were lost during the transition to a better CMS.
How to repair it:
It is relatively simple to repair. Check the Wayback Machine Tool to see if your current tags match the tags on the website version prior to the traffic drop.
Simply update the page title tag if you notice any differences. It will now display the previous data.
If this affects a number of pages, it may have a proportionate effect on your website traffic.
But it’s simple to detect and correct, so go ahead and do it!
Information Architecture Redesign
You may have made some changes to your website’s information architecture because you want it to generate a lot of traffic.
Perhaps you changed the URLs, internal links, navigation, or sitemaps.
All you forgot to think about was how it would affect your SEO.
This could very well be the root cause of your website’s traffic decline.
How to repair it:
This one will require some effort, but it is fixable.
Return to all of the changes you’ve made and undo them.
Compare it to the peak traffic period and current traffic. Examine the changes that occurred in the month preceding the current traffic.
Undo any previous changes as well, because search engines take their time crawling your site.
As a result, it could be due to changes made in the past. Undo the changes, and you’ll be back on track.
Inadequate SEO Efforts
Perhaps you had a lot of website traffic a few months ago. So you decided to pause your SEO efforts for a while.
As a result, your website’s ranking may have suffered.
It is understandable that if your website’s ranking drops, so will its traffic.
How to repair it:
It should be reverse-engineered. Get your SEO army back on the field.
You must redouble your efforts.
Resuming all of your best SEO practices and never putting them on hold again!
SEO Activity of Competitors
Assume you did not pause your SEO campaign, and it is not your fault.
It could be due to intense competitor SEO activity. If your competitors’ SEO efforts have become more aggressive, you may have slipped in the rankings as a result.
You know what happens when your ranking drops. Yes, it does result in a decrease in website traffic.
How to repair it:
This reminds me of something! You’ve been there before, and you know what it’s like. You’re aware of the strategies for outranking them and surpassing the rankings, correct?
So all you have to do now is get back into the competitive sport that is SEO and regain your rankings as well as your website traffic!
Trends in Search Behavior Have Changed
Let’s say you’ve done everything correctly, but your website traffic has decreased.
As you may be aware, search behavior trends can shift over time.
It’s possible that the language used in the search has shifted. The market has moved on to other things.
How to repair it:
Use the Google Trends Tool to learn more about topics relevant to your industry.
It will give you an idea of how keyword search behavior changes over time.
The cherry on top is that it’s completely free.
Conclusion
A decrease in website traffic is an issue, but you should not be concerned.
All you have to do is figure out what’s causing the problem and fix it.
