Explainer videos are short, animated videos that explain a product, service, or concept. They have become an extremely popular marketing tool in recent years, providing huge benefits for businesses wanting to establish themselves as authorities and thought leaders in their industry. Here’s how explainer videos can help establish your business as a brand authority.
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Increase Trust and Credibility
One of the main benefits of explainer videos is that they can quickly increase trust and credibility for your brand. Animated videos allow you to showcase your brand personality and values in an engaging, easy-to-understand way. Rather than just making claims about why your company is the best, you can show potential customers evidence through an explainer video. Well-executed animations make your business come across as professional, innovative and forward-thinking. This establishes your brand as a trusted authority right from the initial brand touchpoint.
Viewers are much more likely to trust a brand after watching an explainer video. The motion graphics, characters, and storytelling allow you to connect with viewers in a more human way than plain text or static images can. Audiences get to see your brand personality on display and develop a sense of knowing who you are. This makes them far more likely to perceive your business as an authority they can rely on.
Improve SEO and Increase Traffic
Explainer videos are highly sharable across social media and embedding them on your website can significantly boost SEO. They’re also easy to make with the aid of video generation tools – Cybernews, the biggest cybersecurity news outlet, has a good rundown of the ten best AI video generators.
Quality animation, smart scripting and strategic keyword optimization make explainer videos easily discoverable on YouTube and Google. This inbound traffic provides continuous leads, while also strengthening your brand awareness and authority. Viewers are 85% more likely to buy a product after watching one.
Videos help your website rank higher in search engines because Google values sites that provide engaging, multimedia content. Explainer videos allow you to organically reach more of your target customers. Website pages that include video enjoy a 41% increase in organic traffic from SERPs. Driving qualified traffic to your site establishes your brand as an authority site that Google wants to showcase above competitors. The more visitors and visibility you gain, the more Google will see you as an authoritative source worth ranking.
Educate Customers on Your Value Proposition
One of the most powerful uses of explainer videos is to educate potential customers on your products, services and unique value proposition. Instead of listing benefits or features on your site, a video allows you to clearly demonstrate the problem you solve and your solution. Viewers retain 95% of a message when delivered in video format compared to 10% when reading text. Successfully educating customers establishes your business as a helpful authority and leader in your niche.
Rather than telling customers why your product is great, explainer videos allow you to actually show them. Demonstrating your value proposition in a simple, easy-to-understand way builds credibility and authority around your brand. Viewers will have an “aha moment” where they fully grasp the pain points you address. You can back up claims with clear examples and make your solution feel tangible. This allows you to stand out from competitors who only talk about their product’s benefits without showing proof.
Simplify Complex Ideas and Systems
Many products and services are becoming increasingly advanced with complex internal systems. Explainer videos excel at taking complicated concepts, technology or software and simplifying it for the average viewer. Using visual metaphors, analogies and demonstrations helps customers clearly understand your offering. This positions your brand as an authority that can cut through complexity and provide easy-to-digest solutions.
Technical or advanced products are hard to understand for many customers. An explainer video lets you walk them through exactly how your product works using simple language and clear visuals. Using the full power of motion graphics allows you to easily demonstrate complexity in a way that feels simple. Viewers will appreciate a brand that can take something challenging and break it down for them in a straightforward way. Not only does this help convert customers, but it establishes your business as an authority able to tackle complex problems with easy solutions.
Reinforce Your Brand Messaging
Explainer videos are the perfect medium to reinforce your key brand messaging in a compelling way. You can repeatedly showcase your brand personality, ideals and slogan to build familiarity and authority. Consistent messaging across multiple videos develops trust and credibility for your brand over time. A recognizable animation style also helps establish your visual brand identity.
For modern brands looking to solidify their reputation and separate from the competition, explainer videos provide an outstanding opportunity. Investing in high quality animations will clearly showcase your authority and expertise to every potential customer.
