Introduction

The power couple of billionaire entrepreneur Elon Musk and Canadian musician Grimes was brought together by an AI joke. In one of his famous cryptic tweets, Elon Musk mocked AI. He discovered that Claire Boucher, a punk musician, had already created a character named Rococo Basilisk for one of her music videos. The two became friends because of their shared geekiness, and the rest is history. It’s a play on “love at first AI”!

Artificial Intelligence, aside from nerdy jokes and celebrity gossip, has become an integral component of our daily existence. While the mainstream media continues to focus on popular conspiracy theories about robots taking over the globe, the rest of the world is embracing AI and reaping several benefits. Consumers are getting over their apprehensions and going on a trip to bond with humanity’s greatest innovation of the twenty-first century. The longer you wait to embrace the power of AI, the faster you’ll fade away.

Marketers must adapt their strategy to keep up with shifting consumer preferences. AI is here to stay, and now is the moment for digital marketers to incorporate AI into their company strategies and gain a competitive advantage. Let’s start with a quick rundown of what the great AI craze is all about!

What is the difference between artificial intelligence and machine learning?

Computers, computer-controlled robots, software, and devices that can execute “cognitive” tasks are referred to as artificial intelligence. The Turing Test assesses a computer’s ability to simulate cognitive capabilities that are comparable to those of humans. Data is used by AI technology and tools to find patterns and trends, allowing them to “think” like humans. Machines with the ability to learn from data can, of course, serve as stores of human wisdom and, in some cases, even outperform people. As a result, AI applications include highly specialized and technical jobs including speech and picture recognition, natural language processing, robotics, and problem-solving, among others.

The discipline of computer science that studies the nature of intelligence is expanding and developing at a breakneck pace. AI systems are getting more mature, efficient, and quick at adjusting thanks to more complex algorithms.

What role does AI play in digital marketing?

Digital marketing and artificial intelligence are forging a special alliance and altering the way firms operate. Amazon and Spotify, for example, have successfully implemented AI systems by displaying things based on previous searches. Because of its ability to make quick and intelligent decisions based on data, AI is increasingly frequently used in digital marketing.

Let’s have a look at how AI may help with digital marketing in a nutshell:

Content Creation that is Automated

Brands devote a significant portion of their efforts to content creation and curation. Brands can use content marketing as part of an AI-integrated source of ROI. Although the initial attempts at AI-generated material were a shambles, their accuracy has improved dramatically since then. Content developed in part by AI technologies, such as Heliograph, Aarticoolo, and others, is published by global companies like Stylist, The Washington Post, and Forbes.

Automated content software can aid in content generation optimization by generating smaller jobs such as churning out social media posts, news items, and reports, among other things. AI is also adept at finding and selecting material for your target audience, as well as automating your content curation process. This allows brands to spend their time and resources on other parts of their business strategy.

Chatbots for Customer Service

Using chatbots to communicate with customers is one of the most popular trends among brands. The ability to automate responses to frequently asked queries aids potential purchasers in their search for goods and services. Bots react to consumers’ questions and complaints using machine learning, semantic recognition, language processing, and speech conversion technology.

Because they cannot provide support outside of office hours, manual customer service has several humane limitations in real-time. Chatbots, on the other hand, may give services around the clock because they don’t need to eat, sleep, or rest. Language obstacles are also readily overcomeable by AI. AI bots can also deliver one-to-one support while still being individualized. Chatbots can be used in applications like Messenger, Whatsapp, Slack, and others to expedite customer service.

SEO (search engine optimization)

AI is being used by digital marketers to improve SEO by interpreting misspellings, speech patterns, and voice queries. One of the most appealing features of employing AI for SEO is that it can understand both text and voice searches. In today’s digital world, AI is becoming more relevant as more users use voice search. AI can also use a searcher’s previous shopping and browsing history to figure out what they desire!

AI can assist marketers to optimize existing content to rank higher and reduce the massive workload that they would otherwise have to perform manually. E-commerce companies, search engines, and international brands are using AI in their systems to improve site traffic. AI is now receiving the credit it deserves in terms of SEO now that it can extract data insights at scale in real-time.

User Interaction/Experience (UX)

Building user-friendly websites are one of any brand’s top concerns. AI can aid in the analysis, comprehension, and prediction of client behavior. Customer service is designed to address changing internet consumer preferences. In real-time, AI can deliver content personalization and prediction models. In other words, by analyzing user data and showing them appropriate adverts based on their preferences, AI can readily discover patterns in customer behavior.

As a result, by applying intelligent algorithms to data on a single user, AI may improve personalization for your customers, resulting in a better experience. Customers will naturally spend more time on your website if the user experience is pleasant, and the conversion rate will eventually rise.

Conclusion

In its most basic form, artificial intelligence (AI) is the science of making machines intelligent. Many digital marketers, on the other hand, are wary about utilizing AI. While the reasons for their anxiety range from a lack of comprehension to a fear of losing human labor as robots become more intelligent,

Understanding AI and how it affects your business is critical if you want to keep up with your customers who are currently using it. AI is a critical component of Martech, and it is becoming more accessible every day as the field’s research and development progress.

No artificial intelligence will ever be able to replace human creativity and intelligence. Sundar Pichai and Neil Patel, for example, have stated that AI is here to support and optimize human efforts. In an honest interview, internationally renowned writer Nail Gaiman chuckled at the idea of AI ever taking over humans. As a result, it’s past time to let go of Hollywood’s take on AI, as seen in films like Terminator and Matrix.

Don’t let anything stop you from embracing this tremendous scientific breakthrough or you’ll fall behind. Allow AI to play a role in your digital marketing approach and watch the magic happen.