Whether you’re a newbie or a seasoned marketer, you already know that attracting strangers to your site is the first step in any effective inbound campaign. However, putting it into reality can be difficult. It’s easy to get caught up in other things, such as generating bottom-line results or staying on top of the latest marketing trends and forget about that first step.
However, it should not be an afterthought in your marketing strategy. Stop believing that generating traffic is unattainable and make it a priority in your marketing strategy. Increasing website traffic and visitors isn’t a game of chance; there are a few tried-and-true methods that people use. We’ve broken down some of the greatest techniques to generate traffic to your website in the piece below to make sure you’re up to date on these suggestions.

Make your website “searcher-friendly.”

Who do you assume you should be optimizing your site for when you hear the term “SEO” or “search engine optimization”? So, here’s a hint: it’s not the search engines. Great websites are optimized for the people who use search engines, not for the search engines themselves.

The good news is that search engines regard sites that are designed for searchers to be fully optimized. So, by optimizing your website for the people who will visit it, you’ll be slaying two birds with one stone, as you’ll also be optimizing it for search engines.

So, when you’re thinking about how to create a website experience that will attract more visitors, make sure you start with the searchers themselves. So, what exactly do they want to see? What exactly are they searching for assistance with? What is the greatest way for you to assist them? Search engines will follow a website that is geared for searchers.

Use the proper keywords in your material.

Your keywords act as a link between two points. They are the means via which anonymous searchers can find your site. However, for searchers to cross those bridges and reach your site, the information behind the search listing must pique their attention.

Knowing your personas is the best method to figure out what those searchers desire because they’re the ones you’re attempting to attract. You should create content around keywords that are focused on the difficulties or goals that your personas are aiming to achieve. Why? People are actively searching for solutions to these issues. Searchers will find and visit your site if you provide material that helps them solve their problems.

Make sure your website offers a cognitively fluid experience.

Assume you’re looking for a lawyer to assist you in obtaining a patent for your latest innovation. You go to Google and type in “patent attorneys Boston MA” in the search bar.

Stop before you press the “search” button. What do you think the websites of those patent attorneys will look like? Your mental image of a busy website with vivid colors and playful typefaces is usually not accurate. Instead, when you think of a reputable, trustworthy patent lawyer’s website, you generally think of subdued tones, a cleaner typeface, and opportunities to explore the various services the firm provides.

Sure enough, after doing your homework, the patent lawyer you hire will most likely have a website that resembles your mental image of what a good lawyer’s website should seem like.

This is known as cognitive fluency: high-traffic websites tend to deliver an experience that is close to visitors’ expectations of what a website should look like.

Asking your personas (typically your present customers) what they’d expect to see on a site like yours is an easy way to increase the cognitive fluency of your site. What are they looking for in terms of style and formatting? What should be the most prominent content? If your website does not meet their needs, it may be time to consider other website optimization tactics.

Write blog posts about issues that people are looking for answers to.

Not only can website pages help you attract people to your site; your blog can be one of the most effective tools you have for attracting new visitors. You should optimize your blog posts in the same way that you optimize your website pages for the keywords that your buyer personas are looking for. What are the most often asked questions by your personas? What are the issues they’re having and looking for solutions to on the Internet? These are the topics for your blog posts.

Write blog posts that are relevant to your characters and address their questions so that your site pops up when they search for these terms. This will not only keep your website and business top-of-mind the next time that searcher is seeking assistance, but it will also help you create trust with future buyers.

Make a new post for each of your most important keywords.

Your keyword footprint is similar to your carbon footprint, only that it is digital. Your keyword footprint is the list of keywords for which your website ranks in search engines — in other words, how big an imprint you leave on the internet. A huge keyword footprint, unlike a carbon footprint, is a good thing! Why? Because a big keyword footprint indicates that your website ranks for and is connected with a variety of keywords, each of which represents a possibility for your website to be discovered.

Because search engines treat each blog post as if it were a separate website page, the more high-quality blog posts you create on the topics that are most important to your persona, the better your chances of ranking for those keywords and appearing in search engine results pages. Blog postings assist you to expand your keyword footprint, increasing your chances of being found, and attracting traffic to your site.

Update your blog on a regular basis.

It’s not enough to just blog about keywords that are relevant to your personas: you must blog regularly if you want to attract people and bring constant traffic to your site.

Businesses who blog daily are over 70% more likely to report a favorable return-on-investment than businesses that blog once a month, according to the 2013 State of Inbound Marketing Report. What this means for you is that blogging regularly can result in significant benefits, such as increased traffic, prospects, and even consumers.

Blogging regularly gives search engines a cause to crawl your website more frequently, providing you more chances for those search engines to locate, index, and serve your pages on search engine result pages.

Use blog content to respond to prospects’ questions on social media.

Have you ever seen someone on Twitter or Facebook seeking advice? Perhaps they tweeted a plea for restaurant recommendations in your city or posed an inquiry about which toothpaste brand to buy. What if someone asked you a question in a LinkedIn group you’re a member of? Most likely, you’ve seen them… but have you responded?

What would you have done if those same questions were posed to you in person? Would you turn aside and act as if you hadn’t heard them? No, you’d respond to them! You would give that person the information they needed and serve as a resource for them.

On social media, the same approach applies: if a stranger or potential customer asks for help, don’t just ignore them; aid them! Seek out possibilities where your understanding of the sector can be useful. Respond to social media posts and questions, but take it a step further by including links to related blog articles or website pages in your comments. In that manner, not only do those strangers and prospects receive the assistance they require, but you also gain a new visitor to your website. This can be a terrific technique as long as you’re not just spamming people with links to your website — you’re assisting them.

Keep an eye on important phrases on social media and participate if you can.

You can’t share useful stuff on social media with strangers or prospects if you don’t know they’re looking for it. So, use social media monitoring to keep an eye on the keywords that are most relevant to your company — and see how you might assist folks who are searching for them. (If you use HubSpot’s Social Inbox, you can even get alerts whenever these terms are tweeted.)

Listen for mentions of the most pressing issues that your persona faces on numerous social media platforms. When you see those conversations happening, look for ways to participate, just as you did in the previous scene when people were asking questions. You may give your two cents (and content) in the right place at the right time by listening for the keywords that are most essential for your business.

Conclusion

You can attract the right strangers — your buyer personas — to your website by using these basic tactics. It’s only a matter of time before you convert those visitors into leads, nurture and close them into customers, and delight them into promoters. But keep in mind that it all starts with the right traffic.