Is your digital material engaging and interesting to your readers, or does it leave them cold? According to a recent study, digital communications generate more than 400% more views than static signage. Contrary to popular belief, not all digital content is created equal. There are a plethora of digital communication approaches, and as technology advances, so do content capabilities. The content was typically used as static images with little to no animation and was typical of low quality for less than ten years. LED technology advancements have enabled the use of eye-catching transitions and animation. Content is now interactive, colorful, interesting, and even art as a result of these innovations.

When it comes to conveying information and attracting attention, the content and context are extremely important. Here are a few things to consider when building an efficient digital communication with LED displays:

Objective

The goal of the content directs the digital content strategy and encourages interaction. Determining the goal is the first stage in creating content because it determines the tone and flow of the conversation.

Audience

The target audience is determined by the LED Displays Screen’s digital content design. The content must be relevant to the target audience, or the appeal will be lost. Different communication approaches and layout designs are required for different audiences, such as youngsters or the visually handicapped.

Attention Span of the Audience

According to research, marketers have only 8 seconds or fewer to capture the attention of viewers. To captivate individuals in such a short amount of time, the most significant message must be displayed in such a way that it can be seen and understood within the first eight seconds.

Contrast

Use as much color contrast as possible for the greatest readability of context. The most important component for ease of reading at any distance is the contrast between the background and foreground. The contrast will not become interesting if the colored text is used on a bright background; optimal contrast is achieved when white text is used against dark-colored backgrounds. This significantly aids the reader and makes the typeface readable at a distance.

Imagery vs. Font

The color contrast alone draws attention and increases readability; easy-to-read fonts allow readers to become more accustomed to the animation and absorb the information more quickly. Serif fonts are known for being the easiest-to-read family of typefaces. When feasible, utilize visuals instead of text. Use icons or graphics as an alternative if the arguments you want to make may be visually symbolized. Your message will be immediately understood by your audience. Your brand’s icons must be unique or ubiquitous.

Transitions and animations

Transitions between messages can alert viewers to the fact that something new is about to appear. This shift allows the mind to recharge and absorb additional information. It’s also beneficial to have movement in signage to help draw attention to the need for change.

Content Arrangement

Optimize the layout and sensibly organize the content. While the visuals can move, the text should always remain static. To be the most legible, consider a digital menu board with the items and pricing in the same place. However, you can display diverse food images rotating between menu items in other portions of the menu or screen, directing users’ attention to the specials.

Conclusion

LED Displays Screens, in general, only help to drive sales and boost audience attraction if they are well designed. Audiences can be overwhelmed with unclear signals, which can lead to a loss of interest. Alternatively, customized material might send out effective messages to enhance contribution.